SALLY JONES

CEO

I’ve worked at Area 43, in one role or another, almost from the beginning. I love the challenges each day brings and feel really proud to lead such a dedicated and skilful team of staff and volunteers.  I care deeply about young people and know that Area 43 plays a part in helping them overcome barriers and to achieve their potential.

It is my responsibility to ensure that all the services, contracts and projects managed by Area 43 are delivered to a professional, transparent and accountable standard and I, in turn, am answerable to a dedicated Board of Trustees.

I have lived in the Cardigan area for nearly 40 years and have finally achieved my ambition of living where I can see the sea!

Favourite Hobbies

I have an abiding interest in medieval history and enjoy learning new things and visiting new places.

Something you might not know about me

I have 4 grandchildren, 3 cats (Tippex, Billy & Bobby) and used to be quite formidable with a bow and arrow.  I love spring flowers, summer sunshine and swimming in the sea.

Favourite Treats

Interesting cocktails and cheese of every type and description!

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RYAN DAVIES

GENERAL MANAGER

I support Sally, the CEO with business and financial management of the organisation, providing reports to both the Trustees and funders, also working on funding bids and tenders. I have worked in business and financial management in the charity sector for the past 15 years.

I work closely with our schools’ counsellors and their allocated schools to provide the best service possible for the young people who access the provision. Within the centre I provide support to the Drop-in team and really enjoy meeting the young people who engage with us.

Favourite Food

Anything with chorizo or fish

Favourite Walk

Poppit Sands with the tide out

Favourite Animal

My Border Terrier: Cych


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LISA HEAD

CENTRE MANAGER

I joined Area 43 in 2017, before that my background was mostly in marketing and events management. I have also been the volunteer Youth Leader at St Dogmaels Youth Club since 2011.  During this time as well as running the club, I have organised and managed a mini music festival and community carnivals with live music too!

I feel it’s important to challenge, as well as support the young people that I work with, to help them appreciate the value of putting effort into whatever they are hoping to achieve.  Working at Area 43 brings new responsibilities and different issues, but ultimately my goal is the same; to offer the best I can to young people and to empower them to realise their future possibilities.

Biggest achievement

I began studying with The Open University in 2011, whilst raising two girls as a single mum and working full time. I have faced several personal traumas over the years, but through sheer determination, I managed to overcome those struggles and I gained a Diploma of Higher Education (based around working with Children, Young People and Families), I graduated in 2017.

Who inspires you the most?

My daughters inspire me every day!

I’m happiest when…

I’m walking on the beach with my dog Bailey 😊

Quote I live my life by

“Life isn’t about waiting for the storm to pass, it’s about learning to dance in the rain!” Vivian Greene


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CAROL ASHLING

YOUTH SUPPORT WORKER

I started working at Area 43 in 2007 and I like the fact that my role is varied and ever-changing. I particularly enjoy working directly with young people, supporting them to cope with the many pressures they face. I deliver different types of training, both accredited and informal, arts and craft activities, promoting health and wellbeing and teaching new skills. In the day to day life of a busy drop-in centre, one moment I can be in the kitchen, cooking a healthy meal, the next I can be at a computer administering a European funded project or an Agored Cymru accreditation. Every day is different!

I am passionate about helping young people believe in themselves.

Outside of work I have a very large family, ten grown-up children and five grandchildren (so far!) that I love spending time with, and have the most gorgeous Labrador who keeps me on my toes!

Biggest achievement

I graduated with a First-Class Honours Degree at the age of 50, and passed my driving test at 52, so I know that it’s never too late to change your life!

Something you might not know about me

I was born and brought up in Cardigan and went to school here, I was a keen athlete and I enjoyed performing arts. After I got married, I spent many years living in various places, including 10 years in India, before I returned to my roots.

Quote I live my life by

“Life is not measured by the number of breaths you take, but by the moments that take your breath away” Maya Angelou


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REBECCA SIMMONS

YOUTH SUPPORT WORKER

Most of my work life has been focused on the protection/support of vulnerable people (mainly adults, but also children with complex needs), whether as a worker, volunteer or advocacy/monitoring group facilitator.  I am passionate about the promotion of inclusion and I believe in the concept that diversity is a strength and of benefit to society. I have been privileged to receive some advanced training in this subject and have also worked in Europe devising innovative diversity awareness training methods for practitioners.

I have a keen interest in education and have a teaching qualification which has lead me to teach many diverse groups/individuals, including those hardest to reach, in many settings. I am an experienced project leader and have helped develop and deliver several successful projects, usually in the field of arts for development.

Favourite hobbies

Lurking around local beauty spots waiting for two filthy, rabbit chasing Jack Russells to come back. I love family, film and music.

Something you might not know about me

I am the oldest of 8 kids, being the big sister is my natural role in life!  I’m also a trained chef – so pop in and see what’s cooking for lunch 😉

Quote I live my life by

“Well done better than well said.” Jdenna


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LORRAINE SHERMAN

CLINICAL DIRECTOR

I started as the young people’s counsellor at Area 43. After becoming a supervisor and teaching counselling at the local College, I now supervise the Carmarthenshire Schools Counsellors and
run a group for the Ceredigion counsellors.

I work closely with all the counsellors, including the counsellor who works in Area 43. We hold regular meetings, in a confidential space and discuss issues that arise with young people in counselling.

Together we work out the most ethical way forward for the best possible outcomes.

It’s really vital to find a balance between respecting the privacy of young clients and knowing when we need to share information to keep young people safe.

Biggest Achievement

Writing a successful book, published by Sage. ‘Skills in Counselling and Psychotherapy with Children and Young People’.

Favourite animal

Red, my Labradoodle who is always celebrating life.

Something you might not know about me

I travelled in Africa and now, with a group of friends, support children to go to school and a mum to train as a teacher in Zimbabwe. I love Dylan Thomas poetry and practice Mindfulness Meditation.


Board of Trustees

Our Board of Trustees is made up of a number of well respected, professional people who are very committed to improving the lives of young people, predominantly aged between 16 -25, in our community and the surrounding area, they take their responsibilities extremely seriously and give their time freely on a voluntary basis.

Counselling Team

We have a team of both male and female counsellors who can offer counselling bilingually through the Schools Based Counselling Service in Ceredigion and Carmarthenshire, we also have volunteer counsellors available at our Cardigan Centre.  All our counselors hold recognised counselling qualifications up to at least degree level, with the addition of specialised training in working with children and young people.  They are also required to be Members of the BACP (British Association for Counselling and Psychotherapy) or equivalent.